About Lisa Pierson

Want to sell with substance instead of selling your soul? Lisa Pierson will show you the crucial elements to include in your copy to build deeper, more meaningful and profitable relationships with your clients and customers in Sell With Substance.

connect emotionally with your audience

Want Your Audience to Love You Forever (and Open their Wallets)? Connect with them Emotionally

Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to wear. But, damn, they look good. An angry man sends a letter bomb to the wrong address. When it’s returned to him, he opens it. In a competitive seller’s market, a married couple, who are expecting …