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You’re sitting on a pile of copywriting templates, checklists and trainings, yet your copy is still not making the sales and getting the clients “as advertised.” That sucks. It doesn’t matter how much traffic you’re driving… if your copy doesn’t convert, you’re not getting the ROI. The most frustrating thing is that sometimes those templates and checklists work, and sometimes they don’t. There seems to be no rhyme or reason. You put in the work …
Folks who provide services in the realm of “personal development” and the “woo-woo” or do “intuitive work” often have a hard time with the typical “marketing” trainings because it’s difficult to put a finger on “what they really sell.” They were told to talk about “specific” outcomes, like “get 10 clients” or “lose 20 pounds”, but the nature of their deep work creates transformations that vary widely according to the client’s circumstances. Many are afraid …
Webinars have become very popular for marketing, promotions, and launches. It is a great way for solo entrepreneurs, coaches, consultants, service professionals, and small business owners to build their lists, share their messages, and promote their products and services. It also allows us to effectively build a personal connection with our audience to accelerate the “like, know, and trust” factor – as long as we are willing to step up and be truthful, honest and …
Recently I came across several blog posts, articles, podcasts, and videos talking about “being honest” and “finding you inner voice” in content creation and marketing communication. It’s actually refreshing to find posts like these, because many online marketers have a reputation for being sleazy, manipulative, and only after a quick buck.