About Kim Whitley

Kim Whitley is a content marketer and writer for Make It Cheaper. Connect with her on Google+, or follow her on Twitter for regular updates on her biggest passions: the marketing industry, the business world, and the environment.

What Do Google’s Algorithm Updates Mean for Content Marketers?

The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years. Mostly, this is due to the frequent updates that the search engine giant makes to its ranking algorithm – updates which can completely change how content marketers approach online marketing. ‘Panda’, ‘penguin’ and ‘hummingbird’ are no longer just animal names in the online marketing world; instead, they refer to three specific updates …