About Karolina Westlund

Karolina Westlund, founder of ILLIS Animal Behaviour Consulting, is a scientist and educator on the topic of animal behavior management. She’s new to online business but has a versatile understanding of learning, motivation and behavior in humans and other animals. Her passion is helping people and their pets have a better life together. Learn more about list-building at ILLIS Animal Behaviour Consulting.

list building

What Can Animal Behavior Teach You About List Building? A Lot

Four months ago, I had no idea that a huge responsive email list was considered the most important asset in the online marketing world. In my fledgling online business awareness, I naively thought that my assets were knowledge of my topic, my teaching skills, and my charisma. Since then, I’ve had a pretty steep learning curve, and my brain kicked into overdrive integrating all the new information on A/B split testing, opt-in bribes, and setting …