Are you tempted to use hype and exaggeration, so you can cut through the noise and get your audiences to pay attention? “Double your profits in 7 days or less, guaranteed!” “The best CRM software in the world!” “10x your website traffic with just a few clicks!” If you find yourself veering towards claims like that, restrain yourself. Hype annoys prospects and customers. Up to 76 percent of survey respondents think that advertising is exaggerated and …