About Joel Zaslofsky
Joel Zaslofsky is the creator and author of Experience Curating. When he's not enjoying nature, working on his Smart and Simple Matters show, or chasing his sons around the house, he's cranking out useful stuff at Value of Simple. Stop by to download the free tools that he and countless others use to simplify, organize, and be money wise.
Isn’t it nice? You just published your latest blog post, podcast episode, or YouTube video. For the moment, it’s another job well done. Thoughts of overnight success swirl in your head as it’s time to tell the world again, “Hey, look! I made this from scratch!” This is what’s known as clickbait – creating content whose main purpose is to encourage people to click back to your website. But creating all that content is stressful, …
You know it and I know it. Digital launches almost always suck. There are a bazillion common business mistakes that can be made in marketing your new bit of cyberspace awesomeness. However, that’s only after you get past the obstacle course of tasks like forming your digital marketing strategy, infrastructure, creating the content, (somewhat) objectively defining what launch success is… Ugh. I don’t even want to continue. Online launches can be painful, even when you …
