Why the Clickbait Era Will Die (and What Will Replace It)
Isn’t it nice? You just published your latest blog post, podcast episode, or YouTube video. For the moment, it’s another job well done. Thoughts of overnight success swirl in your head as it’s time to tell the world again, “Hey, look! I made this from scratch!” This is what’s known as clickbait – creating content whose main purpose is to encourage people to click back to your website. But creating all that content is stressful, …