About Jana Quinn

Jana Quinn writes for the Quality Logo Products blog, where she works pop culture references into marketing strategies, uses zombie-related examples to give business writing tips, and suggests off-the-wall but effective uses for personalized promotional products. You can email her at jtropper AT qualitylogoproducts.com or check out her blog posts.

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‘Die Hard’ Business School: 3 Common Mistakes McClane Made (and How You Can Avoid Them)

John McClane, of course, is the ultimate badass (and has taught me a lot about marketing! He foiled a multimillion dollar heist armed with little more than a pack of cigarettes, a lighter, and anything he could steal off “terrorists” he’d killed. But no one can doubt that he ran into a few snags along the way. After my 7,935,624th viewing of Die Hard, I realized that John McClane is the CEO of his own …