About Henneke Duistermaat

Henneke Duistermaat is a marketer and copywriter. She's on a mission to stamp out gobbledygook and to make boring companies charming. Sign up for free copywriting and content marketing tips at Enchanting Marketing.

Do You Make These Three Unforgivable Mistakes on Your ABOUT page?

What’s your about page like? Does it boost your business? Or does it chase potential customers away? An about page is usually the second-most viewed page on a website. Only your home page gets more traffic. Your about page provides a not-to-be-missed opportunity to connect with potential customers, to start a conversation, and to begin your selling process. Let’s have a look at the three mistakes that can make you lose potential customers. Avoid these …