A strong grasp on your target audience is super important. It cements your business with a rock-hard foundation that’ll fortify all its future activities. Whether you’re crafting a new product, cooking up copy, or dishing out content to draw in clients and customers, a white-knuckle grasp on your target audience is an absolute must.
“Email marketing is where the money’s AT!” This has probably struck your eardrums for the billionth time right now… And there’s a reason for that. Simply put, it’s true. Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers.
If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could be better. But every time you go looking for a solution, your heart slips slowly back down your throat as you encounter the same advice: Replace verbs with adjectives. Use short sentences. Cram your copy with power words.