About Erik Bullen

Erik is CEO of MageMail. He also mentors startups using programs such as MassChallenge and Techstars. He often geeks out and writes about innovation, ecommerce, emerging tech, leadership, and SaaS.

Email Marketing Cheat Sheet

Email Marketing Cheat Sheet [INFOGRAPHIC]

Email marketing is enjoying a resurgence. With a lot of focus on SEO and social media, the humble email was in danger of being overlooked as a major marketing tool, but now marketers are realizing the significance of this medium. There are 4 billion—yes, 4 billion—email accounts around the world, and counting. It’s little wonder marketers and businesses are looking at ways to utilize the potential of email. There are pitfalls like bounces, problems with …