About Erica Lane

Erica Lane (@EricadLane) is a research and development junkie who is passionate about collaborating and partnering with entrepreneurs to create business systems and processes that make a difference in the world. A cancer survivor she is on a mission to create a cancer cure lifestyle formula. Her free weekly newsletter is available at EricaDLane.com.

How Good Marketing Can Cure Cancer

Do you ever wonder why we really don’t have a cure for cancer? Every day in the US alone, around 4500 people discover that they have cancer. Sitting across from their physician, numb and in shock newly diagnosed cancer patients ask the question, “What can I do?” At this point a doctor could tell them to jump on one foot, pat their heads and rub their stomachs and many, out of desperation, would probably do it. …

Landing Page Design: 7 Strategies to Turn Your Boring Page Around!

Let me ask you a few questions. Does your About Us or landing page design give people irresistible reasons to work with you? Will they be inspired? Do you clearly and persuasively present the value you bring to them? If people had to make purchasing decision only on the strength of your About page would they give you $1000? Would they give you $10? If your answer to any of the above questions is no, …