About Eric Silva

Eric Silva blogs over at Socially Popular about Brand Marketing. He says commanding your brand is vital to long-term sustainability. Follow him on Twitter

Customer WANT and TRUST: Two Words That Will Make a Huge Difference in Your Business

There are two things that I’ve noticed in researching popular individuals and their businesses. They all have something people want and those people trust them. Not only that, but those people are faithful fans of their brand. Let’s talk about that first part: Customer WANT The things you end up buying are things you wanted. If you went to J.Crew (clothing store) and found a shirt you liked, but they didn’t have your size, you’re …