About Eric Hinson

Eric Hinson is the Founder and CEO of Explainify, which makes short, animated brand videos that tell stories, engage customers, and drive sales. Be sure and grab (for free) the first 2 chapters of his upcoming book, Diamond in a Haystack: How to Uncover Your Simple Story, Rise Above the Noise, and Give Your Customers a Reason to Care.

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How to Tell Your Brand Story: Lessons from Swashbuckling Pirates

Running a business is a bold adventure. It’s like setting sail on the high seas. Like a ship, businesses have a lot of moving parts, need skilled labor to run well, and are always on the lookout for other pirates competitors. All Captains (founders, managers, etc.) desire to keep a tight ship, outrun or properly engage their foes, and keep their destination clearly ahead on the horizon. With a good set of core values and …

5 Effective Business Storytelling Techniques You Need To Use

Which of these statements is more interesting to you? Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula. Or this one? Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of …