About Diane Pauley

Diane Pauley is an online business coach for creative entrepreneurs. She helps solopreneurs brand their ideas, build an audience and launch a business online. She's currently in the midst of creating a program specifically for artists on how to use social media to get their work sold and appreciated online.

How to Leverage Your Message and Go From Self-Promotion to Online Legacy

Life coaches, health coaches, yoga teachers and the like, please gather round. Last week, we talked about how to use business storytelling to discover your core values, the problems you solve, and who you solve them for. But in business, that’s not enough to last long-term.  You might have some stellar clients here and there.  You’ve identified who your market is, how you relate to them, and how you solve their problem, but nothing is …

How to Use Business Storytelling to Find Your Message

Life coaches, health coaches, yoga teachers and the like, please gather round. Your business is really more of an art form, isn’t it?  An art form with a real core message that’s ready to take flight. And yet, getting your message out to the world is difficult. Really difficult. Why? Why do other businesses have no trouble with business storytelling while you struggle to get started? It’s because you’ve succumbed to the greatest lie of …