About Dale Cudmore

Dale Cudmore is a professional content marketer. He focuses on actionable and unique ideas that can be used to grow your business and make a real difference for your customers.

how to reach your target market

How to Reach Your Target Market: A Step-by-Step Guide

The idea behind content marketing is to create great content and share it. But you already knew that. I bet you’ve even tried content promotion tactics that others have had so much success with. Sometimes they work for you, but sometimes they don’t. There are a few possible reasons for this, but most likely, it’s because you’re not reaching the right people with your promotion. Many of those tactics focus on one specific site, platform, …

faster growth

Faster Growth by Building a Free Tool (Lazy People Need Not Apply)

Do you find it hard to promote your content? You send out emails to let people know about your latest blog post or guide, but do you really feel that they’re going to get excited about it? The fact is, any well-known blogger gets absolutely bombarded with emails everyday from people wanting their attention. Deep down, you know that your post isn’t that much better, even if it’s good. Here’s the thing: Even if you …

Be Unique! How to Break Out of the Content Echo Chamber

What a great story! Or at least it was the first 10 times you heard it… The same goes for jokes, facts, and yes—even content. Once one of your readers reads a blog post, they’re not going to be too interested in reading it again. If it’s exceptional, they might bookmark it for a future read, but beyond that, they’re looking for something new. Everyone looks for novelty, especially when it comes to content. Here’s …