About Casey Farquharson

Casey Farquharson is the founder and CEO of Business Essentials, the CRM platform that helps businesses and entrepreneurs automate their marketing and convert cold leads into paying customers on autopilot.

6 Reasons Your Subscribers Don’t Care about Your Emails – and What to Do About It

All marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst. Why does it happen? Fickleness, small attention spans, impossible standards – excuses abound for why marketers don’t feel bound to follow email marketing’s best practices. But the truth …