Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in your marketing? Does ethical marketing even work? Yes, it does. I’ll show you how. Ethical marketing involves engaging your audience by …