Rock Band Marketing, or Field of Dreams – What’s your approach to business?
When I was a kid, I loved the movie “Field of Dreams.” So much so in fact, that when I started my first blog in 2010. As far as internet marketing strategies go, I took the Field of Dreams approach. In Field of Dreams, Ray Kinsella (a very 1989 version of Kevin Costner) hears a voice that whispers “If you build it, they will come” and he mysteriously envisions a baseball diamond. Ray’s wife Annie …