About Ben Allen

Ben Allen is a freelance content creator who focuses on helping businesses focus their inbound marketing strategies. When he isn’t working, he also writes about education, emotional health, technology and video games. To read more of his thoughts, follow him on Twitter @allen24ben.

customers into promoters

How to Turn Your Customers into Promoters

How often do you go to a restaurant or see a movie because a friend recommended it? That opinion probably means a lot more to you than online reviews from strangers or any advertising you see, because it’s from a real source you trust. According to a study by Ogilvy, Google, and TNS from 2014, word of mouth was listed as the largest influence on consumer purchases. From that same study, search and company websites …