About Amanda Durepos

Amanda Durepos is Unbounce’s Blog Editor. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos

The Mad Men Guide to Advertising: The Secret Ingredient That Made Old Cigarette Ads so Addictive

Picture this: you’re in your family doctor’s waiting room, and you’re feeling really nervous about your blood test results. You’re thinking back on the whooping cough you’ve had all month, and the diagnosis possibilities dancing in your head are making you fidgety – so you take out a pack of Luckies and gratefully light up. You inhale slowly and purposefully; your nerves and sore throat are at once soothed. You think to yourself, “What did …