About Alicia Lawrence

Alicia Lawrence is a content coordinator for a web design company and blogs in her free time at MarCom Land. She's a frequent contributor to SEMrush, PR Daily, and Muck Rack.

A Beginner’s Guide to Online PR

Since Matt Cutts recently announced the death of guest blogging for SEO purposes, many Internet marketers have been exploring other options of obtaining links and building their client’s brand presence online. I believe many of us saw this day coming and were already putting to practice different strategies. One of those strategies we found to be effective is online public relations: a mixture of content marketing, reputation management, social media, SEO and public relations all …