About Alex Moscow

Alex is the owner of 9mm Public Relations, a boutique consultancy that helps the owners of B2B businesses to build profile, pipeline and profits. By helping his clients to demonstrate the value of their skills, knowledge and expertise, he's helped build pipeline worth hundreds of thousands of pounds. Alex has published 3 eBooks aimed at helping business owners to generate media coverage for free, develop killer case studies that attract more leads and create persuasive presentations that pull prospects to their business.

5 Surefire Ways to Increase Customer Engagement on Your Company Facebook Page

With approximately 900 million unique visitors every month, Facebook is the undisputed king of social media sites. (For comparison, Twitter only gets about 310 million visitors every month.) So of course you’ve heard that Facebook is vital to your marketing and business success. After all, anyone can create a Facebook page for their business, and dream about engaging millions of fans on their new page. But, not everyone can engage their customers and establish real …

The Karate Kid Guide to Creating Compelling Business Case Studies

When was the last time that you made a decision based purely on logic and reason? If you had a hard time thinking of an example, you’re not alone! Most of us use both logic and emotions to make decisions. And yet, so much of the sales and marketing material that we see every day is emotionally cold. Which is a shame because, when it comes to handing over their money, how your prospects feel …

The Power of Internet Marketing Promotional Plans

Whether it’s an astonishingly potent new viral sensation or a preachy blog post that pokes at sacred cows and common practices, the general tone in marketing is that nobody is doing anything right.  But, everybody knows how it should be done. There’s often a huge separation between what most marketers say, and what we actually do. With conflicting viewpoints, no commonly-accepted guidelines, and a confusing mass of information, trying to follow the latest marketing trends …