The Ultimate Search Engine Optimization (SEO) Guide

This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists by commenting, sharing and joining the conversation! Are you still suffering from being ignored by Google and other search engines? Do you want to get higher rankings in Google in order to get a lot of traffic? Tell me if this sounds familiar: You have applied every piece of advice shared on all of the …

A $26,495.00 SEO Sales Letter Example – AND Swipe Copy

Surely with all the talk about Facebook, Twitter, Pinterest, and YouTube, no savvy business owner ever reads snail mail. You remember that stuff that used to be printed on real paper – yeah, the stuff that is made from trees – and then stuck into an envelope, addressed, a stamp licked and stuck in the top right corner. Hang on! Before I continue, let me clarify something. At Ugly Mug Marketing the vast majority of our …

Podcast Marketing: The Ultimate Guide for Online Course Creators

As a course creator, you’re always on the lookout for new ways to reach new people.  In fact, you may find that creating your course is the easy part. That working with your students and providing value is easy, too. What’s hard is finding the time to build your audience so your course finds the success it deserves. Feel familiar? I imagine so because this is something we talk about with most of our clients …

How to promote your online course

How to Promote Your Online Course: 10 Best Practices for Course Creators

Creating an online course is a lot like writing a book… writing it is the easy part! Promoting and selling it is the hard bit. Yet it’s also the most important. The same applies to your online course. Sure, building the best course you can matters. It needs to be GREAT! It needs to be relevant and to solve a problem. Yet none of this matters if nobody finds it or buys it. So although …

How to create a membership site with WordPress

How to Create a Membership Site with WordPress

So, you’re thinking about building a Membership Site with WordPress. But should you? Is WordPress really the best option? Should you use a cloud-based platform like Kajabi, ClickFunnels, or Wild Apricot instead? Should YOU be building a Membership Site in the first place? This is the first big question you must answer. Not everyone needs a membership site, and most people aren’t ready to make the leap. We talk about this in detail in our …

Create online course with WordPress

How to Create an Online Course with WordPress

Should you create an online course with WordPress or use a third-party course builder like Thinkific, Ruzuku, or Teachable? We hear this question a lot. When we work with our students and clients, they’re usually sold on the idea of creating an online course. They’re aware of the benefits and how it’s one of the best ways to build a new income stream. They’ve heard how it will soon become part of a $325 billion …

How to Start a Membership Site: The Ultimate Guide for 2020

It’s the holy grail of business… recurring revenue. It’s also the one thing that seems almost impossible for an online course creator to have. We work with experts across every industry you can imagine, many of them running successful courses that generate increasing profit month after month. Yet when someone buys a course from you, that’s it. It’s a one-time sale. This means you have to create more courses and continue to up your marketing …

The Ultimate Sales Funnel Template for Online Course Creators

What exactly is a sales funnel? And, more importantly, do you need one? This isn’t just a key question for online course creators, but online businesses in general. Generating leads is the lifeblood of any business, and converting these leads into sales is what determines your success. Yet there are so many ways to go about this… it can be overwhelming, right? Facebook Ads SEO Content Marketing Google Adwords Influencer Marketing Social Media Traditional Marketing …

9 Social Media Marketing Examples

9 Social Media Marketing Examples to Inspire Your Social Media Strategy

Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …

The Ultimate MemberPress Review: How to Build the Perfect Membership Site

One of the most common conversations we have with online course creators is how they can turn their course (or courses) into a Membership Site. Creating and selling online courses is great, but so often it results in a one-time sale. And if you sell your course on a platform like Udemy or Skillshare, you don’t get your students’ details. In the beginning, maybe this isn’t a problem… Yet once you build some momentum, you …