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Über-Niche Success (Anke Herrmann)

  • Episode #27

Anke Herrmann is a tech professional and entrepreneur, but she also enjoys sewing and has a love for the world of flamenco. She went from blogging about her hobby to creating online courses to teach others how to do it as well. She founded Flamenco Dressmaking, an online company that features her courses. 

In this episode, Danny, Abe and Anke give tips for thriving in a narrow niche. Anke shares how she built a community, pre-sold her course and learned why she should avoid underpricing her products. We are reminded that following our passions and teaching our gifts can be very rewarding and profitable, no matter how small the niche.

In this episode we discuss:

  • The importance of an online community when course building in a narrow niche.
  • Pre-selling a course to gauge profitability.  
  • The role of social media in gaining exposure.
  • The benefits of teaching your passion when it’s not your profession.
  • Danny and Abe’s debrief.

“Making something cheaper does not make it an easier sale.” ”

“I actually sold it before I built it, because it was a giant piece of work.”

Anke Herrmann

Anke Herrmann is a dressmaker, teacher, coach and dog lover, with an addiction to learning. She is from Germany and has also lived in Australia and the UK. In 2004, she decided to leave the corporate world behind, move to Spain and turn a dream into reality: combining two passions – sewing and flamenco. She became a dressmaker for flamenco artists, creating made-to-measure costumes for professional flamenco dancers, singers and flamenco enthusiasts from Andalusia and all over the world. She created courses to teach others the incredible art of flamenco dressmaking and continues to enjoy this passion. 

Resources or websites mentioned in this episode:
Anke’s website
Anke’s LinkedIn

Guest: Anke Herrmann
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.