Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O’Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.

In this episode, Ari, Abe, and Ross discuss:

• Ross’s program and its structure
• Long-term client engagement and retention philosophy in coaching programs
• The importance of creating outcomes and personalized interactions over content
• Key insights for course creators focusing on achievable outcomes
• Co-creating and iterating educational content based on client needs
• The distinction between online courses and extended programs
• “Done with you” models that integrate teaching, coaching, and consulting
• Effective uses of piloting and early feedback in course creation
• Challenges and strategies for maintaining client motivation and engagement

“It’s far more effective if you have the conversation with individuals and you say ‘what’s your one problem?’…Let’s build your lead gen funnel.”

— Ross O’Lochlainn

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He’s a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Ross’s website: Conversion Engineering
His book: Open Every Day
His previous episode on Making It: On the Level (Ross O’Lochlainn)
His previous episode on Blowing Up: Open Every Day (Ross O’Lochlainn)

Giveaway for listeners: Client Studio Course
Coupon Code: MRSE
Note: The coupon will only apply to the regular price version of the program, not the VIP option.
Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this course

Credits:
Hosts: Ari Iny and Abe Crystal
Producer and editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Transform Course Success Without Launches (Ross O’Lochlainn).