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It’s All About the Story (Lisa Bloom)

  • Episode #3

Lisa Bloom is a storyteller and author who’s passionate about the art and business of storytelling. She runs a business called The Story Coach and helps entrepreneurs to de-stress their marketing and find their unique success stories. After traveling the world and working a variety of jobs, she settled down in Israel, where she lives with her husband and sons. From there, she built up her Story Coaching business, developed Narrative Based Leadership Programs, and delivered many global conference keynotes and workshops. She is also the manager of Mirasee’s ACES (Accountability, Coaching & Community, Expertise, and Service) program.

In this episode, Lisa shares what making it means to her. She starts by describing her Irish-Jewish background which, she says jokingly, predisposed her to become a storyteller. Lisa then goes on to explain the way her life adventures and storytelling abilities helped her build a successful business that’s meaningful, adds value, and is of service to others.  

“I wanted to empower others to be able to understand the power of story and tell their own stories. And that’s when it shifted into a business.”

Lisa Bloom

Guest Bio: Following a successful corporate career, Lisa became an entrepreneur, author, speaker and coach. She built a global business Story Coach Ltd., supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of the bestsellers, The Story Advantage and Cinderella and the Coach.

Lisa joined Mirasee to support entrepreneurs in the ACES Program, to achieve outstanding results in the growth of their business through results orientation and student support systems. As the Director of ACES, she is responsible for the ACES student experience — creating the infrastructure and the success team that our students need to accelerate business growth.

There’s nothing Lisa loves more than to spend time with her partner and their 4 sons, walk her dog, travel, read and share stories.

Resources or websites mentioned in this episode:


  • Guest – Lisa Bloom
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Making It, put the show title in the subject line and send it to

Music and SFX credits:

  • Track Title: Finnegan’s Lament
    Artist Name(s): Caleb Etheridge
    Writer Name: Caleb Etheridge
  • Track Title: Morning In Belfast
    Artist Name(s): Third Age
    Writer Name: Stephen Keech
  • Track Title: Sweet Loving Waltz
    Artist Name(s): Sounds Like Sander
    Writer Name: S.L.J. Kalmeijer
  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.