With creative flair, Kathryn Goldman has morphed her initial course into a valuable membership resource, cleverly integrating legal services and fostering an incremental relationship-building model that serves as her business’s backbone.

Kathryn Goldman is an intellectual property attorney and partner at Goldman & Minton who specializes in helping creative professionals.

In this episode, Ari, Abe, and Kathryn discuss:

• The importance of continuous improvement in educational business models
• Kathryn’s career transition from litigation to education and membership programs
• Her evolution from blogging to a membership program
• Why a pre-packaged course wasn’t effective for her audience
• How her course became the knowledge base for her membership program, which includes monthly workshops
• Her membership program being a way to offer affordable, accessible, and customized legal services
• The benefits for members and engagement with non-member workshop attendees
• How the membership acts as a pipeline for her legal services
• The value and affordability of the membership model
• Low churn rates and engagement strategies for her members
• Challenges and strategies for nurturing a sense of community among members

“My clients have unique stories and unique issues. And so a pre-packaged course didn’t necessarily serve my audience well, which is why moving to the membership model really allowed me to adapt what I was offering to the needs of the members.”

— Kathryn Goldman

Kathryn Goldman is an intellectual property and internet law attorney who helps creative professionals protect their work so they can profit from it. She believes sustainable businesses are built on properly protected creative assets. Kathryn has assisted countless artists, writers, designers, and creative entrepreneurs with the move from early stage idea to startup essentials to scaling their businesses and ultimately to sale or wrap-up. Kathryn practices law in Baltimore, Maryland, USA, with the firm of Goldman & Minton, P.C.

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Kathryn’s website: TheCreativeLawCenter.com
Kathryn’s email: Kathryn@CreativeLawCenter.com

Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM’s YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.