FAQs

Danny Iny is the founder of Mirasee, a best-selling author, and an entrepreneur who helps coaches, consultants, and experts build businesses that are both profitable and purpose-driven. He’s best known for showing people how to package their expertise into premium offers, attract the right clients, and grow thriving businesses that make a real impact.

Over the years, he has:

• Written best-selling books like Effortless, Teach Your Gift, and Teach and Grow Rich.
  
• Been featured in publications like Harvard Business Review, Forbes, Inc., Entrepreneur, and Business Insider.
  
• Worked with clients ranging from well-known leaders (like Suzanne Evans, Mike Zipursky, and James Maskell) to thousands of coaches and consultants who started with no audience and went on to build six- and seven-figure businesses.

At the heart of his work is the belief that success doesn’t come from chasing tactics. It comes from aligning your business model with your strengths, values, and vision.

Mirasee helps coaches, consultants, and experts grow businesses that are profitable, sustainable, and aligned with their values.

We do this by providing training, coaching, and hands-on support that help entrepreneurs:

• Monetize their expertise by creating premium offers that clients want to buy.
  
• Attract and enroll the right clients through trust-based marketing and service-oriented enrollment.
  
• Scale without burning out by building systems, support, and smarter business models.

Unlike programs that just teach tactics, Mirasee combines clear strategy with real implementation support. That means you don’t just learn what to do – you get help doing it, with coaching, community, and even done-for-you marketing support through our MIST Digital agency.

This practical, supportive approach has helped thousands of Mirasee clients achieve results, ranging from their first high-ticket sales to building seven-figure businesses.

The most effective way to monetize your expertise is to start with a premium offer that delivers real results for your clients.

Instead of beginning with low-priced products that require a big audience, focus on creating a program or service that solves an important problem and provides meaningful transformation. With just a handful of the right clients, you can generate solid revenue, build case studies, and establish credibility without ads or funnels.

Once that foundation is in place, you can expand into mid- or lower-priced offers. But starting with a premium offer gives you:

• Leverage: A few committed clients can equal the revenue of hundreds of small sales.
  
• Clarity: Working closely with clients shows you quickly what works and what doesn’t.
  
• Momentum: Satisfied clients lead to case studies, referrals, and confidence to grow further.

At Mirasee, we call this kind of premium program a Catalyst Offer, because it creates the spark that makes everything else possible.

The key is to design an offer that feels like the perfect solution to your clients’ biggest need. To do that, you’ll need to focus on three elements:

1. Desired Outcome: The real end result they want, not just a skill or tool. For example, not “learn Canva” but “consistently attract high-paying clients with a professional brand presence.”
   
2. Format: A delivery model that feels supportive to them, such as a group coaching program, a mastermind, or a premium online course.
   
3. Credibility: A clear reason for them to believe that this time, your approach will work when others haven’t.

When these three elements come together, your offer doesn’t feel like “just another program.” It becomes the obvious next step for your clients.

The best offers feel obvious to say yes to. They don’t rely on hype or pressure – instead, they connect directly with what your clients want and need.

It all comes down to three things:

• Trust: Clients believe you understand them and can help.
  
• Insight: You can describe the real problem even more clearly than they can.
  
• Timing: You extend the right invitation at the right moment.

When these three pieces are in place, clients see a clear path to the change they’re looking for. At Mirasee, we call this the Catalyst Equation, a framework for creating offers that feel natural to accept rather than forced.

No. A large audience can help later, but it isn’t necessary to get started. With a handful of the right conversations, you can bring in more than enough clients to generate meaningful income and momentum.

The right clients are the ones who are motivated, capable, and ready to do the work. They’re not dabblers or people who just want to “pick your brain” – they’re serious about getting results and are willing to invest in the process.

You can usually spot them because they’re:

• Committed: Already putting effort into solving their problem, even if those attempts fell short.
• Resourced: Able and willing to invest the time, energy, or money needed to succeed.
  
• Eager: They want to take action now, not “someday.”

When you focus on these kinds of clients, you create better outcomes and avoid the frustration of working with people who aren’t truly ready.

A large following doesn’t automatically lead to sales. The key is focusing less on broadcasting your content and more on genuine interaction.

Here’s what that looks like in practice:

• Share value consistently. Create content that speaks directly to your audience’s biggest challenges and goals.
  
• Engage personally. Reply to comments, ask questions, and follow up with people who show interest.
  
• Bridge to conversation. Invite people to webinars, free resources, or short calls that let them connect with you more directly.
  
• Extend the invitation. When the timing feels right, ask if they’d like to explore working with you.

When you approach it this way, enrollment feels less like “converting” strangers and more like guiding people who already trust you into the next step of working together.

Attracting clients online isn’t about being everywhere. It’s about creating content that resonates with the people you want to serve.

Start by choosing one or two platforms where your ideal clients already spend time – for example, LinkedIn, YouTube, or your email list – and focus your efforts there.

Once you’ve picked your main channels, focus on creating content that truly connects. The most effective content does three things:

• Names their challenge. It shows you understand what they’re struggling with.
  
• Shares a path forward. It gives hope and direction, even before they work with you.
  
• Opens a next step. Each piece of content connects to a free resource, conversation, or invitation.

With this approach, your marketing isn’t about chasing attention. It’s about helping the right people recognize themselves in your message and take the next step toward working with you.

You don’t have to “sell” in the pushy sense. In fact, the best enrollment conversations simply extend the help you’re already giving.

Here are 3 key points to keep in mind: 

• Respect: Treat every conversation as valuable, even if the person doesn’t enroll.
  
• Clarity: Be upfront about what your program can deliver and who it’s best for.
  
• Choice: Let the decision be theirs. Your role is to guide, not pressure.

During these conversations, it’s crucial to give direction without overload. Show prospects what they need and what’s possible, but avoid giving them the full “how-to” in the call. 

That way, they leave with clarity on the path forward, and with a real sense of how your guidance can help them get there.

You grow your business not by adding more hours, but by creating more leverage.

That usually comes from three shifts:

• Offers: Move from trading time for money to creating programs or services that serve more than one client at a time.
  
• Systems: Put simple processes in place for marketing, sales, and delivery so results don’t depend on you doing everything.
  
• Support: Embrace the idea of bringing in help – whether that’s a virtual assistant, contractors, or an agency – so you can focus on the work only you can do.

When you make these shifts, every new client or project doesn’t mean more late nights. Growth becomes lighter, not heavier.

Burnout happens when your growth depends too much on your personal effort. The solution is to build capacity around you, so your business can keep growing without draining you.

That means strengthening three areas:

• Strategy: Having a clear destination, knowing the real bottleneck in your business, and focusing on the most direct path forward.
  
• Execution: Building the systems, team, and weekly rhythms that keep things moving, even when you take a step back.
  
• Energy: Protecting your time and attention, and letting go of the things that drain you.

In practice, this could look like:

• Delegating marketing projects instead of trying to do everything yourself.
  
• Working with a coach who helps you spot blind spots and maintain perspective.
  
• Joining a community where you get ideas, accountability, and encouragement.

The bottom line? Scaling isn’t about hustling harder. It’s about creating a business that grows while protecting your health, family, and freedom.