REPLAY: BR36: Strategic Philanthropy with Tom Matzen
Audra Casino
When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful.
Today’s guest is Tom Matzen, and in this episode, he explains exactly what strategic philanthropy is, how your customers will thank you for raising prices, and a simple formula any company, from start up to corporation, can use to do good and make more money – ethically.
Today’s episode is a little longer than normal, but it’s one you’ll want to come back to more than once.
-
-
- At 3:00 – Tom describes the difference between a small business owner and an entrepreneur.
- At 8:00 – It was a poor review from a customer Tom helped to increase her sales by 50% that finally made him realize that he wasn’t truly meeting all of his clients’ needs.
- At 12:00 – Tom dives into what strategic philanthropy is, and how to pick a great cause to support that makes sense for you and your customer.
- At 20:00 – Tom describes the formula any company can use to do good and make more money in an ethical and sustainable way.
- At 26:00 – Tom shares his vision of how it’s up to business to save the world, not government.
- At 33:00 – Tom explains how a company can use a simple formula to ensure they are sustainable as they work toward their good cause.
-
Find and Define Your Niche
Learn how to find your niche so can clearly identify your community—and claim it as well.
about author
Audra Casino
Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.
Read more posts by Audra Casino
Alex
This interview was life-changing for me. As a solopreneur, I assumed this kind of strategy was just for the “big guys” making big bucks who could afford to give some away. For the first time, i not only understand how this could work in my business, but I feel more motivated and excited than I ever have about the prospect of making my first offer. Thank you so much, Danny and Tom!
Tom Matzen
You’re most welcome Alex. Yes, not only does it work for solopreneurs, it typically works even better, as trust is your biggest secret weapon.
Cynda Pike
Hi Tom,
This podcast was fascinating! And I really enjoyed how thoroughly you explained the way to integrate philanthropy into business. It’s great to hear someone with so much personal experience and expertise speak to this.
Cynda
Tom Matzen
You’re most welcome Cynda, now it’s your turn. Looking forward to hearing your application of this in your business,
Tom