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Your Message Matters (Lou Bortone)

  • Episode #38

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Lou Bortone is the founder of Lou Bortone Creative, a company that helps entrepreneurs use video marketing to increase their impact, influence and income. Lou grew up in the world of traditional media and floundered through the shifting tides as everything changed. He learned a lot during that time and turned those lessons into a very profitable business.

He learned that creativity and results trump lucky breaks or fancy equipment. He learned that when someone has an important message to share and a mission to make an impact, they can do it more easily than they may think. In this episode, Lou shares how he learned to stand out as an introvert and the importance of mentors on everyone’s journey of making it!

“That made me realize…the power was really online.” ”

“Your mission has to matter more than your fear or your tendency to be quiet. You have to realize that your mission matters – your message matters.”

Lou Bortone

Lou Bortone is known as The Video Godfather. He has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online videos to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of Video Marketing Rules: How to Win in a World Gone Video.

Resources or websites mentioned in this episode:
Lou’s website
Lou’s LinkedIn

Guest – Lou Bortone
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: Dawnlight
Artist Name(s): Cody Martin
Writer Name: Cody Kurtz Martin

Track Title: The Changing Tides
Artist Name(s): Brent Wood
Writer Name: Philip Barnes


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.