Can Instagram posts actually fund real-world change? Becca Ruiz built Post On Purpose to turn social media engagement into measurable cause marketing impact. She shares with Michi Lantz how brands and nonprofits can move beyond awareness to action and accountability.

Becca Ruiz is the founder of Post On Purpose (POP), a platform transforming social media participation into measurable real-world impact through sponsor-backed campaigns and live-event activations.

With more than a decade of experience across corporate social responsibility, sustainability, community engagement, and purpose-driven partnerships, Becca has led impact and engagement initiatives for organizations including Crocs, Wendy’s, and Fortune 500 clients through consulting work in sustainability and social impact strategy. She holds a Master of Science in Sustainability Management from Columbia University and has built her career at the intersection of community participation, storytelling, corporate sponsorships, ESG engagement, and measurable impact.

Originally launched as Impactasnap, POP helps nonprofits, conferences, festivals, brands, and live experiences turn everyday social sharing into verified donations, sponsor-backed engagement, and authentic community storytelling. Her work explores how participation itself can become a new form of fundraising, community infrastructure, and sponsor value creation. Becca is especially passionate about the future of participation-driven ecosystems – where audiences don’t just consume content passively, but actively contribute to movements, causes, and communities they care about.

Known for her energetic, deeply human, and systems-minded approach to impact innovation, Becca brings a fresh perspective on the evolving relationship between social media, experiential marketing, sponsorship, and social good.

Connect with Becca Ruiz
LinkedIn: https://www.linkedin.com/in/beccaruiz/
Website: https://postonpurpose.co

Resources or websites mentioned in this episode:
Mirasee

Credits:
Host: Michi Lantz
Editor: Marvin Del Rosario
Executive Producer: Danny Iny

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