Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades, she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves, the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, “A tiny tale of nine sentences can encompass worlds.”

So, come now. Gather around the fire. Lisa’s about to begin….

“Storytelling is all about meaning making. Truth has to be embedded. When we think about the business context, I’m always reminded of marketing. And, you know, storytelling oftentimes is so incredibly powerful in marketing.Storytelling is all about meaning making. Truth has to be embedded. When we think about the business context, I’m always reminded of marketing. And, you know, storytelling oftentimes is so incredibly powerful in marketing.” ”

“In our entrepreneurial journey, we can imagine our greatest desires, we can dream of creating the perfect solution, the perfect program or service, and yet embedded with the reality of what’s actually possible. It’s the perfect combination that allows for creativity and innovation and yet does not take us on a wild goose chase, but in fact allows us to begin to build a new world we imagine, brick by brick, step by step.”

Lisa Bloom

Guest Bio: Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling.  She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.      

After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program.       

There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:

• Mirasee 
• The Story Coach  
• Lisa Bloom’s book, The Story Advantage

Credits:

• Host: Lisa Bloom
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people. 

Music credits:

• Track Title: Meadow Sanctuary
  Artist Name(s): Outside the Sky
  Writer Name: Dustin Random
  Publisher Name: A SOUNDSTRIPE PRODUCTION 
• Track Title: Lonely Boy
  Artist Name(s): Alsever Lake
  Writer Name: Adrian Dominic Walther
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Emeralds
  Artist Name(s): Hale
  Writer Name: Cory Hale Williams
  Publisher Name: A SOUNDSTRIPE PRODUCTION 
• Track Title: Places in Dreams
  Artist Name(s): Alsever Lake
  Writer Name: Adrian Dominic Walther
  Publisher Name: A SOUNDSTRIPE PRODUCTION