Explore the transformative role of storytelling in coaching with insights from Lisa Bloom. Discover how stories drive engagement, unlock personal insights, and create lasting impacts. Learn to harness this powerful neuroscience-backed tool to achieve client transformation and business success.

In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.

“The best way to describe a transformation is through the story of a transformation”

— Lisa Bloom

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business — Story Coach — supporting corporate executives, entrepreneurs, and coaches in developing speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books: Seven Stories That Sell and The Story Advantage.

Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Dr. Irena O’Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.

She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O’Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.

Resources mentioned in this episode:
Mirasee
Dr. Irena O’Brien’s website: The Neuroscience School
The Story Coach
Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

Credits:
Host: Dr. Irena O’Brien
Producer: Andrew Chapman
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: Sneaker Smeaker
Artist: Avocado Junkie
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist: Dresden, The Flamingo
Writer: Matthew Wigton
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: In This Light
Artist: Sounds Like Sander
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

To catch the great episodes coming up on Neuroscience of Coaching, please follow us on Mirasee FM’s YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.