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Think Bigger (AJ Wilcox)

  • Episode #46

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

AJ Wilcox is the founder of B2Linked, an agency that teaches clients how to get the best ROI with LinkedIn ads strategies. As a young adult, he loved networking but didn’t think he was cut out for running a business. That all changed when he developed his own marketing style that was inviting instead of intrusive.

In this episode of Making It, AJ talks about being optimistic, giving back and the importance of having mentors. The more you grow as an entrepreneur, the more opportunity you have to think big and be inspired to go even further.

“When you can start to give some of your mindshare to causes you really care about, it’s a big deal, and it’s very rewarding.”

AJ Wilcox

AJ Wilcox began advertising on LinkedIn in 2011, and quickly discovered its powerful potential for business to business (B2B) advertisers as he built and scaled the largest enterprise ad accounts. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014.

B2Linked’s mission is to bring the highest-performing LinkedIn Ads strategies to accounts of all sizes. Through account management and consulting/training, B2Linked helps clients get the best ROI on the platform.

Since 2014, he’s gotten to manage, and consult for, 400+ LinkedIn Ads accounts, including half of LinkedIn’s top 10 accounts, all the way down to many of the smallest accounts, and everything in between. He’s responsible for over $130M in ad spend on the platform and loves to share the strategies he’s learned over all these accounts.

He’s the author of the LinkedIn Learning Course “Advertising on LinkedIn”, the book LinkedIn Ads Demystified: The Ultimate Guide to LinkedIn Advertising, as well as the host of the LinkedIn Ads Show podcast.

He loves endurance sports, anything that goes fast, and tinkering with tech projects. He lives with his wonderful wife and 4 kiddos in the state of Utah in the USA.

Resources or websites mentioned in this episode:
AJ’s website
AJ’s LinkedIn

Guest – AJ Wilcox
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits:
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: Lucky Kentucky
Artist Name(s): The Night Train
Writer Name: Matthew Wigton


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.