Story coach Lisa Bloom shares the tale of a shepherd who stumbled across the treasure of a lifetime and just as quickly lost it. He used this great loss to inspire his village, much like you can use your own story to inspire those around you.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin the tale of The Key Flower….

“Life is fleeting, our experiences even the peak ones fade with time and failing memory. But that doesn’t mean they’re worthless.”

“The shepherd’s treasure is what will nurture the land in a wonderful cycle of life. Similarly, the experience turns into a wonderful story that the shepherd tells his family and friends and nurtures them too.”

Lisa Bloom

Lisa Bloom is a storyteller and author who’s passionate about the art and business of storytelling. She runs a business called The Story Coach and helps entrepreneurs to de-stress their marketing and find their unique success stories. After traveling the world and working a variety of jobs, she settled down in Israel, where she lives with her husband and sons. From there, she built up her Story Coaching business, developed Narrative Based Leadership Programs, and delivered many global conference keynotes and workshops. She is also the manager of Mirasee’s ACES (Accountability, Coaching & Community, Expertise, and Service) program.

There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read and share stories.

Resources or websites mentioned in this episode:
Mirasee
The Story-coach 
Lisa Bloom’s book – The Story Advantage

Credits:
Host – Lisa Bloom
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

Music credits:
Track Title: Meadow Sanctuary
Artist Name(s): Outside the Sky
Writer Name: Dustin Random
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Lonely Boy
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION