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The Masculine Business Plan Approach (Suzy Wraines)

  • Episode #99

In this two-part episode, Suzy Wraines reveals why a business plan is your superhero cape and roadmap to entrepreneurial success! For part one, she and Melinda discuss the potent masculine energy in business planning and what that means.

Suzy Wraines is an entrepreneur coach, host of the Starting a Business Simplified podcast, and the founder of Starting a Business Simplified.

In this episode we discuss:

  • Masculine and feminine approaches to business planning
  • What’s the core of your business plan?
  • The biggest mistakes that coaches make when creating a business plan
  • The importance of having a business plan
  • How to start a business with a notebook and pen
  • Key takeaways to remember when mapping out a business foundation 
  • The connection between energy and business success — coming up in part 2 of this episode
“When I think of business planning and the masculine, I think of the actual creating and doing the work… the building.”

Suzy Wraines

Suzy Wraines is an entrepreneur coach, host of the Starting a Business Simplified podcast, and the founder of Starting a Business Simplified. She has dedicated her career to helping women transition from a medical career to starting a successful online business. With over ten years of experience in both human and veterinary medicine, she understands the challenges that come with leaving a healthcare profession and entering the entrepreneurial world.

Additionally, Suzy has over 20 years of combined experience in corporate business, which has given her a deep understanding of business operations and strategy. By leveraging her expertise in both fields, she is able to provide a unique perspective and approach to coaching women health professionals in starting their own businesses. With her podcast and platform, she continues to empower and inspire aspiring entrepreneurs to simplify the process of starting and growing their businesses.

Resources or websites mentioned in this episode:
Coaches Console
Melinda’s book “The Confident Coach
Suzy’s website
Suzy’s Linkedin
Suzy’s podcast: Starting a Business Simplified
Suzy’s Starting a Business Plan Workbook

Host: Melinda Cohan
Producer: Michi Lantz 
Supervising Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”