By choosing to teach nonprofit boards, Christina Becker has had to build an unorthodox business model. Her students are usually not the purchasers, and her courses are taken by teams. Tune in to find out how this road less traveled led to success.

Christina Becker is a nonprofit consultant, trainer, psychotherapist, and the founder of the Canadian Nonprofit Academy. 

In this episode, Danny, Abe, and Christina discuss:

• Her background and how she came to be a course creator
• Balancing two different course businesses
• Her course being taken by teams instead of individuals
• Delivering very short course video lessons
• Roadblocks and iterations
• Her business model and reaching her target market
• How Christina overcomes resistance from prospects 
• Why she chose a subscription model
• The joy of iterating your course

“Once you create a course, that’s not it. It’s a dance between your students and yourself and learning new things. And I think that’s been really, really fun.”

Christina Becker

Christina Becker is a nonprofit consultant, trainer, psychotherapist, and the founder of the Canadian Nonprofit Academy. In whatever work she does, she is committed to making a lasting difference in communities by providing valuable and innovative consulting and coaching services. She brings a distinct set of skills and expertise — solid business acumen focused on outcomes and measurable results, emotional intelligence, and deep listening skills that build consensus in teams. Christina is based in Toronto, Canada.

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Canadian-NonprofitAcademy.com
Christina’s website: CJBecker.com

Credits:
Hosts: Danny Iny and Abe Crystal
Producer: Cynthia Lamb
Assembled by: Geoff Govertsen
Executive Producer: Danny Iny
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.