In this episode, Danny and Abe talk with Connect 365’s Pat Henseler about how he uses courses to market and supplement his software business and gain trust and credibility with both clients and prospects.

Pat Henseler is the director of operations for Connect 365, and the creator of the 20 Minute Marketing system. His focus is on helping clients utilize the most powerful marketing and lead gen campaigns available.

In this episode we discuss:

• Ideas for approaching course creation for service-based businesses.
• Determining the right level of development for your course based on your resources.
• Why you might not need a large audience to launch a successful first course.
• Finding ways to help course participants take meaningful action.
• The importance of properly piloting your course.
• Danny and Abe’s debrief.

“Our audience is hungry for information, they’re looking for information on marketing strategies, sales strategies, and us being able to offer them a course that helps them with that and include, as a bonus, software that can help them automate a lot of the heavy lifting of it, I think is a really compelling offer.”

Pat Henseler

Pat is co-hosting a free masterclass next week starting on Monday, January 16th, 2023, where Pat and his co-founder, Josh Turner, will reveal more about how to get high-paying clients fast using The Micro Megaphone Method. You can grab your spot now at https://connect365.io/micro-megaphone-masterclass/

Resources or websites mentioned in this episode:
Mirasee
Pat’s website
Pat’s LinkedIn

Credits:
Guest: Pat Henseler
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION