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Styling for Confidence (Cyndy Porter)

  • Episode #68

Combining her love of photography and marketing, Cyndy Porter created a business helping people develop their personal brand. And she helps many more by making her expertise available through online courses, community, and coaching.

Cyndy Porter is a portrait photographer, stylist, personal brand and image consultant, and founder of Success Thru Style.

In this episode, Danny, Abe, and Cyndy discuss how she’s built successful online courses that teach what is traditionally an in-person or experiential process.

In this episode we explore:

  • The flipped-classroom model
  • How Cyndy iterated her courses in various ways to meet the market and needs
  • Cyndy’s creation of an evergreen course as an alternative for students
  • The challenges of online learning and coaching for personal styling, and how Cyndy solved these
  • Balancing art and science in personal branding
  • The importance of identifying and addressing students’ pain points
“Only 4% of all women worldwide believe they’re beautiful. And so you can imagine, if you’re a woman, and you don’t feel comfortable in your own skin, putting yourself out there in any kind of business is difficult.”

Cyndy Porter

Cyndy Porter is a personal brand and image consultant and founder of Success Thru Style. She earned a degree in marketing, then spent 20 years as a sales and marketing professional in the tech industry. Her stops included WAIS (one of the first Internet companies), Kodak, and finally, American Online (AOL), where she was a Divisional Vice President of Brand Marketing.

Following her corporate years, Cyndy became an award-winning professional photographer. She is now also certified as an image consultant and a story coach.

Cyndy has worked with people from all walks of life. Her mission is to help her clients feel stunning, confident, and powerful so they stand out from the crowd and succeed on their own terms.

Her clients have gone on to start their own businesses, multiply their incomes, change careers, be promoted, run for office, and forge healthy relationships.

Resources or websites mentioned in this episode:
Cyndy’s website:

Hosts: Danny Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music credits: 
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.