Fred Diamond didn’t consider himself a natural salesperson, but after an epiphany at a coffee shop, he became his own best salesman. For him, making it is about always reaching for more.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Fred Diamond  runs a business called The Institute for Excellence in Sales. He is devoted to growing the careers of B2B sales executives and their teams.

“You can’t just accept the fact that you’ve made it, you have to keep striving.”

Fred Diamond

Fred Diamond is the cofounder and president of the Institute for Excellence in Sales (IES) based in Washington DC. The IES is the premier organization devoted to helping sales leaders hire, retain and motivate top tier sales talent.

Under Fred’s leadership, IES has become the industry’s trusted partner for sales training, speakers, programs, and services. Fred is also the host of the popular Sales Game Changers podcast.

The IES connects the top sales speakers, authors, and trainers in the world to sales leaders. IES also helps organizations determine the best sales training partner to engage with and run sales training programs for them. Many people knew Fred as a world-class marketing consultant to companies such as Microsoft and Oracle before he started the IES.

His motto, “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” demonstrated that it’s about accelerating the sales process.

Resources or websites mentioned in this episode:
Mirasee
Fred’s website
Fred’s  LinkedIn

Credits:
Guest – Fred Diamond
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION

Other music in this episode was graciously supplied by Kurtis Parks & Birds of Norway