Sign up for the 2 Sigma Newsletter

Mirasee's best resources, ideas and advice – curated and delivered to your inbox!

Storytelling in Coaching (Katja Rusanen)

  • Episode #122

After suffering a tragic loss, Katja Rusanen discovered that her story was the key to her future. And from that, she now guides coaches in telling their own stories — to help market their businesses and empower their clients for greater transformation.

Dr. Katja Rusanen is a spiritual counselor, story coach, and author with a doctoral degree in Spiritual Science.

In this episode Melinda and Katja talk about:

  • Katja’s origin story and the importance of having one
  • The value of both big and small stories
  • How stories connect you to your audience
  • Choosing what and what not to reveal of yourself 
  • Finding the courage to tell vulnerable stories
  • The three types of stories every coach needs to tell
  • Identifying other stories from your life experiences
  • When and how to update your stories as your life and business evolve
“Every coach and healer needs to have an origin story. How did you get started to do what you do?”

— Katja Rusanen

Dr. Katja Rusanen is a #1 best-selling author, spiritual counselor, and story coach. With more than a decade of experience in her field, she is dedicated to helping purpose-driven entrepreneurs overcome the limiting inner stories that have been holding them back from achieving their full potential. Katja’s pragmatic approach, combined with her spiritual awareness, enables her clients to get results fast. Her Doctoral degree in Spiritual Science and two Master’s degrees in Spiritual Psychology and Spiritual Science have equipped her with a deep understanding of human behavior, the power of the mind, and the perspective of the Soul. This knowledge has allowed her to break free from her past and guide her clients toward a more fulfilling life.

Resources or websites mentioned in this episode:
Coaches Console
Melinda’s book: The Confident Coach
Katja’s website:
Katja’s free guide, 3 Inner Stories That Block Coaches and Healer from Six Figures
Katja’s podcast, The Path to Purpose

Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”