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Special: Ruzuku’s Instant Courses

  • Episode #69

The profit and brand center for most course creators is transformative courses that teach topics around their core expertise. But there’s great value in providing peripheral courses, and Danny and Abe discuss how to use Instant Courses to create them.

In this special episode, Danny and Abe discuss the myriad advantages of Ruzuku’s Instant Courses as an incredibly efficient and valuable tool for course creators. Courses tangential to your main expertise can be excellent for additional revenue streams, brand enhancement, lead generation, trust building, lower-cost learning options, and student/client nurturing. The Instant Courses platform offers all of this with fully customizable options and the ability to literally get a course online in a matter of minutes.

In this episode, we explore:

  • What exactly is Ruzuku’s Instant Courses 
  • The distinction between core and peripheral courses
  • Best business uses for peripheral courses
  • How these courses are built
  • The integration of Instant Courses and the overall Ruzuku platform
  • Course and student life cycles
“Anytime you want to add something that complements the coaching or services you do, you don’t necessarily need to build that from scratch —you can just pull from a library of instantly available courses.”

Abe Crystal
“People came to me and Abe all the time to learn how to build and sell courses. Well, how would they want that process shortcut? It’s like, well, what if they could press a button, and the course was up and ready to go.”

Danny Iny

Resources or websites mentioned in this episode:
Mirasee
Ruzuku’s Instant Courses

Credits:
Hosts: Danny Iny and Abe Crystal 
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Ari Iny (Growth Manager of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.