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Smarter Not Harder (Perry Marshall)

  • Episode #77

For business strategist Perry Marshall , making it is about being able to make an impact in the world doing something that reflects your true self. He warns against squandering time and encourages listeners to be in harmony with their natural inclinations.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Perry Marshall is a consultant, speaker and author. His business and marketing strategies are known worldwide.

“At the first job I had, I was almost always in the wrong place at the wrong time selling the wrong thing to the wrong person. And I didn’t really know how to fix that.”

Perry Marshall

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.

He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award. He is co-founder of the AACR’s Cancer & Evolution Working Group.

NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.

His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is the world’s best selling book on internet advertising. Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is – unforgivable. Perry’s an honest man in a field rife with charlatans.” He’s consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago.

Resources or websites mentioned in this episode:
Perry’s website
Perry’s  Twitter

Guest – Perry Marshall
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: Here To Stay
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther

Track Title: Still Life
Artist Name(s): Taiym
Writer Name: Bryan Dawley


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.