In this trickster tale, The Leaning Silver Birch, we’re reminded that entrepreneurs need to be sincere and authentic or customers will spot shallow promises. Connecting genuinely, providing solutions, and showing vulnerability are keys to lasting relationships.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin….

“Our customers are not there to be tricked. We’re here to serve them. It’s on us to be sincere and authentic. And if not, our potential customers will see through the trickery of our shallow promises.”

“I think that we need to embrace our mistakes and not shy away from talking about them. They’re what makes us human and vulnerable and ultimately relatable. They’re a powerful way to connect with potential clients.”

Lisa Bloom

Lisa Bloom is a storyteller and author who’s passionate about the art and business of storytelling. She runs a business called The Story Coach and helps entrepreneurs to de-stress their marketing and find their unique success stories. After traveling the world and working a variety of jobs, she settled down in Israel, where she lives with her husband and sons. From there, she built up her Story Coaching business, developed Narrative Based Leadership Programs, and delivered many global conference keynotes and workshops. She is also the manager of Mirasee’s ACES (Accountability, Coaching & Community, Expertise, and Service) program.

There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read and share stories.

Resources or websites mentioned in this episode:
Mirasee
The Story-coach
Lisa Bloom’s book – The Story Advantage

Credits:
Host – Lisa Bloom
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen and Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

Music credits:
Track Title: Reverencia
Artist Name(s): Alice In Winter
Writer Name: Chelsea McGough, Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION