Sensitivity as Business Intelligence
- Episode #199
Highly sensitive leaders are often told they are “too much,” then they learn to mask, overwork, and burn out. Highly Sensitive Person coach Sira Laurel flips that story, showing how sensitivity is high-resolution input that can sharpen decision-making, strengthen culture, and become real business intelligence, especially in a future where the most valuable skills are deeply human.

Sira Laurel is a certified Highly Sensitive Person coach, certified Birkman Method consultant and founder of North of Normal, where she supports high performing, neurodivergent professionals to lead with clarity, confidence and authenticity. With a background in HR, OD, psychometric profiling, and executive coaching, she brings a research-informed and deeply human approach to leadership development.
Her work integrates neuroscience, systems thinking, and her lived experience as a highly sensitive person to help other deep processors become resilience literate: able to meet their own needs and achieve sustainable success (without the burnout). Her proprietary ALIGN framework equips clients with the tools to navigate change and challenge purposefully and playfully. Sira wants highly sensitive people to stop questioning whether they’re too sensitive to lead and start asking: what would change if they could learn to lead on their terms?
Connect with Sira Laurel
LinkedIn: https://www.linkedin.com/in/siralaurel/
Website: https://www.leadnorthofnormal.com/
Assessment: Discover Your Sensory Processing Profile
Resources or websites mentioned in this episode:
Mirasee
Credits:
Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny
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