In this episode, Melinda and Victoria Hajjar explore how coaches can scale successfully without losing their authentic touch. From her experience, Victoria shares how refining systems, vision, and messaging — along with small, key shifts — lays the foundation for sustainable, passion-fueled growth.

Victoria Hajjar is a marketing mentor, a Google and Hubspot certified expert, and the Founder of Ugli Ventures.

In this episode, Melinda and Victoria talk about:

• The challenges and mindset required to scale a coaching business
• Maintaining personal touch while expanding marketing and sales efforts
• The importance of dreaming big and continually revisiting one’s vision
• Building foundational systems and processes for scalability
• Leveraging the replacement ladder to buy back time and delegate tasks
• Common pitfalls and misconceptions in scaling, such as jumping too soon into marketing or new products
• Refining messaging and brand clarity as businesses evolve
• Practical approaches to updating sales and marketing strategies
• The potential to achieve significant growth with a small but well-organized team
• The critical role of mastering business basics for sustainable long-term success

“This opened up a whole new world for me and really enabled me to understand how scaling is done at any level of business.”

— Victoria Hajjar

Victoria Hajjar is the Founder of Ugli Ventures, which specializes in assisting startups as they scale from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable, profitable 7-figure enterprises. Less than 2% of women have broken the million-dollar mark in their business, and Victoria is on a mission to change that. With a proven track record of success, she has cultivated global brands across various sectors in many countries including the US, UK, China, Sri Lanka, UAE, and Mexico.

Resources or websites mentioned in this episode:
Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Victoria’s website: UgliVentures.com
Free download for podcast listeners: Simple System to End Marketing Overwhelm Guide

Credits:
Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Scaling? You’re Probably Doing It Wrong (Victoria Hajjar).