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Presenting Blowing Up (Donna Kozik)

  • Episode #57

Hosts Danny Iny and Abe Crystal introduce Blowing Up, a new podcast in the Mirasee FM podcast network. In this bonus episode, hosts Linda Claire Puig and Ari Iny talk with Donna Kozik about how she incorporates courses with weekend “get it done” events.

Donna Kozik is on a mission to get you published. Donna created the original Write a Book in a Weekend virtual event and now leads five additional “in-a-weekend” style programs. 

Hosts Linda Claire Puig and Ari Iny explore with Donna the dynamic business growth possibilities that derive from in-a-weekend events, as well as the practical structure of the weekends. The three of them brainstorm a variety of niches that could employ this strategy. 

In this episode, we discuss:

  • How to host events that help attendees achieve a desirable goal in one weekend
  • Why guiding people through a project from start to finish actually creates a new, urgent need…and how to position a higher-priced offer to be the no-brainer next step for your attendees
  • How to design your weekend program to be “just right”—enough content to fulfill a promise your prospects can’t resist, but not so much that they become overwhelmed
  • And much more!
“We’re all creative, right? That’s why we’re here.”

Donna Kozik

Donna Kozik is a USA Today and Wall Street Journal bestselling author most known as the creator and leader of the original Write a Book in a Weekend virtual event and Done for You Publishing program. Her mission: Let’s get you published!

Resources or websites mentioned in this episode:
6-Figure Newsletters
Donna’s website
Donna’s free gift

Guest: Donna Kozik
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.