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Planting or Harvesting? (Danny Iny)

  • Episode #34

Our featured guest today is Course Lab’s own co-host, Danny Iny, founder and CEO of Mirasee and executive producer of the Mirasee FM podcast network. At the age of 15, bored and disillusioned, Danny dropped out of high school to become an entrepreneur. He recounts his journey from hopeful teen business owner to successful CEO, sharing the valuable lessons he learned along the way.

In this episode, Abe and Danny deep dive into Danny’s expertise of industry trends, premium courses and student transformation. Danny gets down to brass tacks with course creators about when it’s time to plant and when it’s time to harvest. Today’s episode is like a mini-masterclass, so grab a pen and paper, and listen in!

In this episode we discuss:

  • How to predict industry trends.
  • What are course buyers looking for?
  • What constitutes a premium course now and going forward?
  • What is a hybrid course, and how is it different?
  • What are the three steps in every learning process?
  • How can course creators learn how to build a premium hybrid course?
“One season is planting, where you are investing in things that will become powerful and meaningful later on; the other season is harvesting, where you get all the benefits of all the stuff that you’ve planted in the past.”

Danny Iny

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift,  Leveraged LearningTeach and Grow RichThe Audience Revolution, and Engagement from Scratch!. He is the co-host of the Course Lab podcast and executive producer of the Mirasee FM podcast network. Danny has developed innovative training programs that have raised the bar for online education. These include the Teach Your Gift Pro, ACES and Something From Scratch.

All of this grew out of humble beginnings. He started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns, but he’s fond of saying that failure isn’t the end of the story—it’s a “plot twist”.

Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.

In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his business partner and talented wife, Bhoomi, he now leads a team of 80+ people spread all over the world, who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer, and advisor to many of the top leaders in our industry.

Resources or websites mentioned in this episode:

Guest: Danny Iny
Host: Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely

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Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.