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Passion or Madness?

  • Episode #9

Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

“We’re able to move forward when we are accountable to ourselves, to the work and to those that we serve.” ”

“As we drive forward with our passion, our unending ideas and initiatives, we can become blind and be led by madness.”

Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling. She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.

After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program.

There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:

Credits:

Host – Lisa Bloom
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.


Music credits:

Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Friends and Lovers
Artist Name(s): Cast of Characters
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Lifeline
Artist Name(s): Pete Stewart
Writer Name: Pete Stewart
Publisher Name: A SOUNDSTRIPE PRODUCTION

LISTEN TO OUR PODCASTS

Once Upon A Business

Want to tap into the power of story to grow your business? Once Upon a Business is the podcast for entrepreneurs who believe business material doesn't have to be boring. In each episode, Lisa Bloom (founder of Story Coach) shares an evocative fairy or folk tale... the kind we've all heard since childhood. She then unpacks the story to help listeners find inspiration and creative ways to think about business.