For course marketing and enrollment expert Ross O’Lochlainn, making it means being happy where you are — but realizing there are levels. He urges us to recognize that happiness at any level may be temporary, so keep exploring.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. 

“Think where you’re naturally gravitating — because if you find that thing fascinating and motivating, it’s just a ridiculous competitive advantage to have over other people.”

Ross O’Lochlainn

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. A former engineer turned online sales expert, his specialty is identifying what makes things unique and effective in the world of direct-response marketing. He’s best known for developing a proprietary system (the Open Every Day system) that helps education entrepreneurs and course creators sell without the launch model.

Resources or websites mentioned in this episode:
Mirasee
Ross’s website: ConversionEngineering.co
Ross’s book site: OpenEveryDayBook.com

Credits:
Co-producers: Geoff Govertsen and Cassandra Topperwien
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Love and Circumstance
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Letting Go
Artist Name: Moments
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Today and Tomorrow
Artist Name: Moments
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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